WritePoint’s Late Fall and Early Winter Training Schedule

WritePoint’s current training schedule is chock-full of opportunities to enhance professional skills. We train new writers and offer specialized training for those already working as professional writers. We offer full-length courses to comprehensively train you to work in Israel and we enable professionals and entry-level writers to enhance current skills by taking individual modules that concentrate on teaching specific skills.

Announcing new courses in: Basic Web Design, Legal Translation, MarCom Writing, Management Skills for Documentation Managers, WordPress and more.

All courses meet in our Training Center on Har Hotzvim in Jerusalem. Our Training Center is served by: Egged Jerusalem lines 40, 56, 64, 67, 71 and 72, Egged 417 from Beit Shemesh, Egged 277 from Shoham-Modi’im Junction-Elad, Egged 402 from Bnei Brak-Givat Shmuel, Egged 424 from Rehovot, Egged 426 from Petach Tikva and Velio/Connex 110 from Modi’in.

For more information on any of our courses, contact us at seminars@writepoint.com

Here’s what’s coming up at WritePoint for the rest of Fall and early Winter 2011.


Advanced Word Skills I

Monday, October 3

9:30 AM – 2:30 PM

5 hours

Working with Templates (creating, applying, modifying), building a table of contents, working with cross references, and more.

Instructor: Paula R. Stern. 750₪plus VAT


Advanced Word Skills II

Wednesday, October 5

9:30 AM – 2:30 PM

5 hours

Recording macros, using fields, sequential numbering, page setup options, section breaks.

Instructor: Paula R. Stern. 750₪plus VAT


Basic Web Design

Monday 6-9 PM – October 31, 2011 – March 12, 2012

57 hours

Optional 1-day extension in WordPress

This web design course will introduce the students to basic foundations of design and programming for the web.  We cover three industry standards for web design, Photoshop, Dreamweaver and Flash.  The course covers the beginning stages of conceptualization until the end stages of a functioning and usable website.  Along the way we will be discussing various important industry topics, including freelancing, trends, technologies, resources, styles, technologies and what the future holds. The most affordable course in basic web design in Jerusalem!

Instructor: Baruch Mackler.  3800₪+ VAT


Crash Course in WordPress

Monday, March 19

9:30 AM – 5 PM

7 hours

Learn the basic elements of using WordPress to build websites and blogs, the WordPress dashboard, overview of plug-ins and more.

Instructor: Baruch Mackler.  500₪+ VAT



Thursday, October 6

9:30 AM – 2:30 PM

5 hours

This module teaches how to improve your editing skills, overview of the editing process, doing substantive editing, common punctuation errors, fixing problems with layout, proofreading tips and rules, how to estimate time the editing process will take and more.

Instructor: Paula R. Stern. 500₪ plus VAT


Effective Training  

Thursday, November 3

9:30 AM – 2:30 PM

5 hours

Creating training materials for your company – defining a training program, how to use PowerPoint effectively as well as an introduction (what they can do and why you might use them) to other tools on the market.

Instructor: Paula R. Stern. 500₪ plus VAT


FrameMaker 10

Thursday, November 17, Monday, November 21, Wednesday, November 23 and Thursday, November 24

9:30 AM – 2:30 PM

20 hours

Did you take a Technical Writing course that did not teach FrameMaker? Are you a professional who needs to learn this tool?  Probably one of the best tools for documentation, it has the reputation for being difficult to learn. Our multi-session course will teach you the ins and outs of this amazing tool, and allow you to begin working in it with confidence. This course is open to all, but students are expected to be effective users of Microsoft Word.

Instructor: Lazer Stern.  2300₪+ VAT


Flare 7

Sunday, Nov 20 and Tuesday, Nov 22

9:30 AM – 5 PM

15 hours

MadCap Flare is a content authoring tool used by technical writers and documentation specialists to create, manage and publish content for print and online use.  This intensive training is designed for working technical writers and documentation managers.

Instructor: Paula R. Stern. 1900₪+ VAT.



Monday, November 28

9:30 AM – 2:30 PM

5 hours

An overview of indexing as a key to giving readers access to the vital information in your document. Though geared to technical documents, the indexing principles can be applied to any document, for any purpose or level of user. What needs to be indexed? How do you index a document? What are the requirements? How long should it take, etc.? How do you decide what goes in an index and what does not. The seminar covers printed and online documentation, and teaches how to create an index using Microsoft Word. Instructor: Paula R. Stern. 500₪ plus VAT


Management Skills for Documentation Managers

Thursday, November 3 – December 1 – 4-6 PM

10 hours

Designed for recently promoted documentation managers without extensive management experience.  Topics include: defining your style as a supervisor, building your team, effective  public speaking, project management and more.

Instructors: Dr. Rivkah Lambert Adler and Paula R. Stern. 1500₪ plus VAT


Legal Translation

Sunday,  November 6, 13, 20 and 27 9:30 AM – 1:00 PM

14 hours

Translation of Hebrew to English legal texts.  Designed for people with MT English and high-level Hebrew.  Some translation background recommended.  Legal background helpful but not required.

Instructor: Michael Prawer. 950₪ plus VAT


MarCom Writing: Brochures, Press Releases, Copywriting, Web, White Papers and more.

Wednesday 5-8 PM –  November 9, 16 and 23

9 hours

Learn how to write – and how NOT to write. Examine the various types of documents you will be expected to produce. We’ll go through the various techniques and styles and how to construct a document, depending on what type of document you are working on. Examine the differences between technical writing, marketing writing, corporate writing, promotional writing and writing web content.  Practical exercises with various types of documentation.

Instructor: Larry Butchins.  1000₪+ VAT


MarCom Relationships

Wednesday, 5-8 PM – November 30 and December 7

6 hours

PR, Investor Relations, Community Relations, Media Relations

Media Relations, including how to handle the media and how to be interview for print/TV/radio. What is a Corporate Image? What is PR? Managing corporate identity, investor relations and community relations.

Instructor: Larry Butchins. 700₪+ VAT


MarCom Presentations: The Theatre of Business

Wednesday, 5-8 PM – December 14

3 hours

Covering the basics of this mission-critical aspect of business.

This lecture is a three-act play:

  • Act One – Some basic concepts, the philosophical and strategic issues of presentations – objective of a presentation and audience analysis.
  • Act Two – Planning and structuring your presentation. Writing your script or story, practical issues reading graphics, layout, animation – and some new technology, including Prezi software.
  • Act Three – Performance…rehearsing, learning your script, how to appear in front of an audience, practical tips and strategies

Instructor: Larry Butchins. 350₪+ VAT


RoboHelp 9

Thursday, November 10, Monday, November 14 and Wednesday, November 16

9:30 AM-2:30 PM

15 hours

Did you take a Technical Writing course that did not teach RoboHelp? Are you a professional who needs to learn this tool? Need to create an online help file? Have you been working with RoboHelp, but know that you need help working properly? Paula R. Stern, Israel’s only Adobe Community Professional, and world-renowned RoboHelp expert will be teaching RoboHelp. Drawing on her extensive experience with RoboHelp, Paula will be demonstrating the proper way to work with it, and how to use it as a time-saving tool in the documentation process.

Instructor: Paula R. Stern.  1900₪+ VAT.


Resumes and Interview Skills

Monday, November 7

9:30 AM – 2:30 PM

5 hours

When a company gets dozens, if not hundreds of resumes in response to a single ad, you have to make sure that yours is one that stands out and gets attention from HR. What works? What should you not put on your resume? How important is the cover letter? And once you get the interview, how should you answer questions? What type of questions should you expect? This course will provide you with the tools needed to make your resume more effective, and make you more confident in interviews.

Instructor: Dr. Rivkah Lambert Adler. 250₪+ VAT.


Social Media

Wednesday, November 9

9:30 AM-2:30 PM

5 hours

Twitter, LinkedIn, Facebook, blogs but also Google+ and BranchOut. This introductory course describes each of these social media tools and demonstrates their use.  Included is an exercise in establishing a social media campaign to promote an individual, business, non-profit or social cause in an effective manner. This introductory course is open to anyone with an interest in Social Media.

Instructor: Dr. Rivkah Lambert Adler. 250₪ + VAT