Social Media

Marketing Writing / Social Media

Social Media 101: Are you shouting in an empty room?

The core of all social media activity is not what you say, but to whom you are saying it. If you have the most persuasive argument, the most sellable product, and even the largest sales budget known to mankind, it means nothing if you haven't built the network of people ready to listen to the argument, learn about the product, see those fancy ads you spent a fortune on designing. Social media is dynamic. It's exciting. It's reaching…

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March 14, 2017
Social Media / Technical Writing

Why Social Media is Important to Technical Writers

A long time ago...the world was created...and in this great world, there was a great order of communication with many laws. One law stated that engineers should not be allowed to speak to end-users and so, technical writers were born. Okay, that's not really how or why we were created. But the reality is, technical writers did come into existence because there was a gap between a user's ability to instantly understand a program or a product without…

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December 6, 2015
Social Media / Training Courses

Crash Course in Social Media

Crash Course in Social Media Sunday, August 26 9:30 AM-2:30 PM For those who want to understand the differences among Twitter, LinkedIn, Facebook, blogs but also Google+ and BranchOut and what each tool is best used for. This introductory course describes each of these social media tools and demonstrates their use.  Included is an exercise in establishing a social media campaign to promote an individual, business, non-profit or social cause in an effective manner. This introductory course is…

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July 31, 2012
Marketing Writing / Social Media / Training Courses / Writing

Blogging 101

Blogging 101 Monday, July 16, 2012 [NEW DATE] 9:30 AM – 2:30 PM Want to share something you’re going through (e.g. an international move, a health challenge, etc.) with a group of family and friends? Want to share your unique expertise in Israeli politics, homeopathy, 16th century English literature or Bauhaus architecture with others? Want to blog about your professional expertise in order to attract new clients? Whatever your goal, starting your own blog doesn’t have to be…

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May 7, 2012