Marketing Writing

Marketing Writing / Social Media

Social Media 101: Are you shouting in an empty room?

The core of all social media activity is not what you say, but to whom you are saying it. If you have the most persuasive argument, the most sellable product, and even the largest sales budget known to mankind, it means nothing if you haven't built the network of people ready to listen to the argument, learn about the product, see those fancy ads you spent a fortune on designing. Social media is dynamic. It's exciting. It's reaching…

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March 14, 2017
Marketing Writing / Social Media / Training Courses / Writing

Blogging 101

Blogging 101 Monday, July 16, 2012 [NEW DATE] 9:30 AM – 2:30 PM Want to share something you’re going through (e.g. an international move, a health challenge, etc.) with a group of family and friends? Want to share your unique expertise in Israeli politics, homeopathy, 16th century English literature or Bauhaus architecture with others? Want to blog about your professional expertise in order to attract new clients? Whatever your goal, starting your own blog doesn’t have to be…

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May 7, 2012
Marketing Writing / Training Courses

Marketing Communications Course

We have an amazing MARCOM course beginning in Jerusalem and in Yokneam in June. The courses offer an excellent balance on on-line and off-line channels of communication. Following is a breakdown of sessions - you can sign up for all or part of the course, as it was intentionally designed as a modular offering: The Mystique of MarCom - What is MarCom, Marketing Principles The Market is a Jungle - Market Segmentation, Target Audiences, etc. "The Medium is the Massage" - Media, Print,…

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December 11, 2011
Marketing Writing / Training Courses

Learn Marketing Communications (MarCom) with WritePoint

MARCOM (Marketing Communications) Wednesdays 5-8 PM March 14 - August 8, 2012 60 hours WritePoint’s MARCOM Communications Course is an intuitive, modular, easy-to-follow course laying the basic groundwork of Marketing Communication – providing a basis for moving into other communication fields, including internet, advertising, MARCOM support, publishing etc. Students will benefit from a modular approach to learning that offers case studies, real life experiences by the instructor, and assignments that help students gain hands-on knowledge while building an…

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November 23, 2011