Is Editing a Document Enough?
I can't tell you how many times a company has come to me and said they have an editing job for us. The content is there, they explain, it's just a matter of editing it. Last week, a client came with this exact comment. Now, there are times when the client genuinely means this. Editing IS enough. Perhaps it is an internal document - one that will be passed around within the company. The expected audience knows the…