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Rebranding is a great experience because what it does is force you to look at the company's documentation as a whole. Too often, we jump from product to product or document to document without relating to it as part of a larger package.

I've had several meetings with new clients over the last few weeks and in almost every case, as I leave, I think to myself - I liked them. Technical writing is a job, a career even. What it shouldn't be - ever - is your whole life. Pretty much every meeting I go to begins with those few minutes of socializing - in Hebrew, or in English, it doesn't really matter. What is important is that the company…