Social Media Crash Course

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Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” – Wikipedia

Social Media is about sharing information, reaching out to others, and interacting with people locally and globally. It involves dynamic communication – real time, immediate, and often personal. It is the ultimate form of networking with the maximum possible outreach – the world is brought to your keyboard and all the doors are opened.

WritePoint’s two-day Social Media Crash Course covers the concepts, but more, it covers the how-to, the why, the when. The course focuses on best practices for building your network in each of the tools and then details how to best optimize your social media activities on a variety of platforms, to meet YOUR goals.

The course focuses on Facebook, Twitter, LinkedIn, Google+, Pinterest, blogging, and more. Beyond focusing on various tools, we’ll show you how to build a plan, a campaign to best achieve your goals. What do you want to accomplish? What tools are best able to get you there? Learn how to advance your cause/business and how to measure success.

Learn the tools you’ve heard so much about, understand them, master them, conquer them.  Each person will leave the course with his or her own social media plan for success. One of the main parts of this 2 day course is not just learning the tools, but hearing about case studies where others successfully used tools (and combinations of tools) to achieve their goals.

For more information or to register, please write to seminars@www.writepoint.com.

Topics included:

Facebook

  • When to use it
  • Building a network
  • Fan pages
  • Groups
  • Ads
  • Rules of engagement
  • Examples
  • Strengths and weaknesses

LinkedIn

  • When to use it
  • Profile
  • Building a network
  • Groups
  • Rules of engagement
  • Strengths and weaknesses

Google +

  • Circles
  • Benefits
  • Building a network
  • Rules of engagement
  • Strengths and weaknesses

Pinterest

  • When to use it
  • Boards
  • Building a network
  • Rules of engagement
  • Strengths and weaknesses

Twitter

  • Following/Followers
  • Building a network
  • Communicating
  • Rules of engagement
  • Strengths and weaknesses
  • Examples

Building a Social Media Campaign

  • Setting Goals
  • Planning
  • Implementing
  • Testing
  • Measuring
  • Examples of combined campaigns

Workshop

  • Attendees join in planning out their social media campaign and helping others as well

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