Why Content Management Strategy

Think of a content management strategy as an overall plan that regulates your work at all stages of the document life cycle from content authoring to review to delivery. For example, a strategy defines the methodology of writing and organizing content for reuse, handling content variations, and managing revisions. 
A strategy always goes first and must come before tools. In fact, a strategy defines what tools should be used and what is the best way to use them.
We build a content management strategy tailored to your needs by answering questions like:
  • Who participates in the process?
  • How are roles and responsibilities determined?
  • Should structural and formatting consistency be enforced in your documentation and how should it be accomplished?
  • What content should be reused and customized for different audiences?
  • What is the best way to organizing your content so that you can easily reuse it in multiple contexts?
  • When should conditional text be used and what are alternative solutions?
  • If the documentation team includes several authors, where should your content be stored and what should be used for this storage?
  • How can you identify which translated content should be updated when a document is updated?
  • What technology, standards, and tools should be used to implement this strategy? To what extent should they be customized?
Based on the strategy with the answers to these questions, we choose tools that fit your needs and implement these tools.
To receive professional advice, call us at 02 571 6668 or send email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it to arrange a meeting with a consultant.