Social Media Series

WritePoint's in-depth, comprehensive social media seminars in locations will be hosted around the country in the next few months.

The first series, containing five individual seminars, will begin in Jerusalem on October 13. Those who attend all five will receive a Social Media Studies Certificate from WritePoint.

The instructor for the first four in the series will be well-known social media maven - Hillel Fuld. You've probably seen him on Twitter and if not, he'll explain how you can! Here's the outline for the five-part seminar!

The seminars will be very affordable and will cover the advantages of social media networking and marketing from a personal as well as a corporate point of view.

Each session will be three hours long and cost only 100 NIS. Take all of five for only 450 NIS.

The presentations will begin on Tuesday October 13 (4:00 p.m. - 7:00 p.m.) - for 5 consecutive weeks.

The current round will take place in Jerusalem at the WritePoint Training Center. If there are companies willing to host these sessions in Gush Dan or Haifa/Netanya area or southern areas, we will
further discount the cost for that company's employees (possibly even for free if we hit the minimum amount per session).

Please write to This e-mail address is being protected from spambots. You need JavaScript enabled to view it to let us know which sessions are of particular interest, or if you'd like to attend the whole series.

Topics include:

Session 1: Social Media: What the Buzz is all about (October 13)

  • Understanding Social Media
  • Choosing which social network fits your needs
  • Realizing the endless potential of Web 2.0
  • Grasping the concept of no more borders
  • Defining your personal goals and aspirations on the Web
  • Making yourself an online persona and sticking to it
  • Determining what topics you want to stay FAR away from when using
  • Social Media

Session 2: Twitter, Twitter, What the Heck is Twitter? (October 20)

  • Understanding the basics of Twitter
  • Implementing the first 5 crucial steps after joining Twitter
  • Familiarizing yourself with the unique Twitter lingo
  • Building yourself an effective network
  • Retweeting
  • Using hashtags
  • Finding yourself the right PC/Mac/mobile/iPhone client to cover all your Twitter needs
  • Sharing quality information
  • Creating dialog

Session 3: Facebook: Why it is the Number One Social Network (October 27)

  • Creating a relevant profile
  • Determining how much info you really want to share
  • Using tools to find Facebook friends
  • Accepting invitations
  • Joining groups
  • Posting links
  • Updating your status
  • Communicating via the different tools provided by Facebook
  • Installing Facebook apps

Session 4: Linkedin: The Only Officially Business-Oriented Social Network (November 3)

  • Opening an account
  • Choosing what email account to register
  • Building a profile to impress
  • Acquiring recommendations
  • Completing your profile
  • Choosing groups to join
  • Finding people to add to your network
  • Accepting invitations
  • Using your complete network in the most efficient possible way

Session 5: WordPress: Understanding and Using WordPress (November 10)

  • Blogging Basics (quick overview- what works, what doesn't common errors, etc.)
  • Designing your blog with WordPress
  • Designing a site using WordPress
  • Customizing your site/blog
  • Promoting your site/blog
  • Blog catalogs and RSS feeds

Add-On: Practical Aspects for Using Social Media to Promote Israel on the Internet (free seminar on November 17) - open to all

Presented by: A Soldier's Mother

This two hour session combines the above series and takes it one step further. How to use what you have learned and apply it to promoting Israel in the Internet. Real examples, success stories, and ways that you can apply social media in just an hour or two a day.