Turbo Charging Your Persuasion and Sales Strategies

Background

All sales and persuasion boils down to feelings and strategies. People buy things or are convinced to do something because a feeling was elicited by themselves or by others. This is also part of a strategy. The process is ethical when you are helping another make a good decision.

Points covered

  • Understanding another’s buying/convincing strategy
  • Learning what a person needs to feel to make a decision
  • Discovering how to elicit this feeling in them and run the strategy

Take home skills

  • Internalize what is the best decision for yourself and others
  • Learn the skills to understanding another’s buying/convincing strategies
  • Learning how create new buying/convincing strategies

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About the lecturer

Ben Goldfarb's extensive experience with the hi-tech industry gave him a natural understanding for his current work as a corporate coach. Companies that have benefitted from Ben's Corporate Coaching include Israel Aircraft Industry, and Philips Medical Systems.