Building a Content Management Strategy

Think of a content management strategy as an overall plan that regulates your workflow from the beginning to the end.

A properly built and implemented strategy supported by the right tools can successfully solve many challenges, including:

• Reuse of content shared across multiple documents
• Customization of documentation delivered to different audiences
• Achieving consistency in formatting and structure
• Speeding up the translation process

We build a content management strategy tailored to your needs by answering questions like:

• Who participates in the process?
• How are roles and responsibilities determined?
• How should structural and formatting consistency be enforced in your documentation?
• What content should be reused and customized for different audiences?
• What is the best way to organizing your content so that you can easily reuse it in multiple contexts?
• What is the minimum unit of content and what criteria should be used to chunk content?  
• When should conditional text be used and what are alternative solutions?
• Where and how should your content be stored, if the documentation team includes several authors?
• How can you identify which translated content should be updated when an original document is changed?
• What technology, standards, and tools should be used to implement this strategy? To what extent should they be customized?

To recieve professional advice, call us at 02-571-6668 to arrange a meeting with a consultant or learn more about the content management courses and seminars we offer.