June 17, 19 and/or 20, 2012  10:00 AM-4:30 PM
2-day course NIS1800+VAT
3-day course NIS 2300+VAT

YouTube is becoming the new Google search and videos are becoming an increasingly important way to communicate information. Video tutorials, also called video documentation or screencasts, are edited video recordings of actions on a computer screen. Learn how to make video tutorials to quickly produce quality screen recordings to tutor, demonstrate and market your product or process.   If you have expertise in any field, you can quickly make video tutorials to instruct and lead your chosen community of practice. This hands-on workshop will teach you how to use Camtasia and/or Captivate to script a video tutorial, professionally record your computer screen,  add quality narration and produce a polished screencast that tutors, shows and sells any product or process you care about.

Day 1 (June 17) is an introduction to video documentation
Day 2 (June 19) focuses on using Camtasia software
Day 3 (June 20) focuses on using Captivate software

Instructors: Avi Solomon is a technical writer working for the last 12 years in the Israeli and American high tech industries, with experience in producing quality technical documentation and leading technical writing teams for both innovative startups and established companies.

Ezriel Yellin is an experienced technical writer with specialties in technical documentation, producing online help and knowledge management. He is on the faculty of WritePoint’s signature technical writing training course.

To register or for more information, please write to seminars@writepoint.com or call 02-571-6668.

Monday, May 28 and June 4, 2012 9:30-12:30
NIS375+VAT

Did you know you could automatically generate a table of contents? Quickly and easily create and update an index? Did you know you can create and reuse blocks of text without having to reformat them each time?

Our Word for Writers course teaches you how to write and format your work to have a professional and consistent look – easily, quickly, and across many different books, articles, or files!

As a writer, chances are that knowing more Word features and functions will save you time and make your documents look even more polished. This course is designed for writers who already use Word to compose and edit. It will cover:

•   Using Styles
•   Setting up a template (how to create one,  how to use one)
•   Creating a table of contents automatically
•   Creating cross-references
•   Creating figure numbering
•   How to re-use blocks of text again and again
•   Working with tables and columns
•   Amazing shortcuts to make you more efficient
•   General tips and tricks for page layout
•   And more

Instructor: Paula R. Stern is the CEO of WritePoint, one of Israel’s leading technical writing companies. She has been teaching Basic and Advanced Word courses for almost 10 years. In addition to being a senior technical writer, she is the author of hundreds of articles, several blogs, and two books and has been using Word for her documents for almost 20 years.

To register or for more information, please write to seminars@writepoint.com or call 02-571-6668.

Want to share something you’re going through (e.g. an international move, a health challenge, etc.) with a group of family and friends? Want to share your unique expertise in Israeli politics, homeopathy, 16^th century English literature or Bauhaus architecture with others? Want to blog about your professional expertise in order to attract new clients?

Whatever your goal, starting your own blog doesn’t have to be intimidating, and it doesn’t have to cost much either.

Blogging 101 will help you learn the basics:

• Identifying your niche
• Choosing a winning name and tagline
• Choosing a blogging format
• Inspiring yourself with ideas for posts
• Actually getting people to read what you’ve written
• And more

300₪+ VAT

About the Instructor:

Rivkah Lambert Adler is the Director of Training at WritePoint. She has been blogging at bataliyah.blogspot.com since 2004 and teaches WritePoint’s Crash Course in Social Media. She has mentored individuals in blog creation since 2008 and she has often been known to say, “You should definitely start a blog.”

To register or for more information, please write to seminars@writepoint.com or call 02-571-6668.

Designed for WordPress users who took WritePoint’s Crash Course in WordPress or for those who can perform basic functions such as creating and editing posts, adding pages and activating plugins.

In this course, we will introduce intermediate-level WordPress skills, allowing basic users to do much more with WordPress.  Topics include:

• Managing RSS feeds, posting by email, comments and SEO
• Sharing with other social networking sites, including widgets and chiclets
• Plug-ins for the intermediate user
• Basic customizing of free themes, including editing CSS (Cascading Style Sheets) and creating headers in PhotoShop.
• Working with media libraries, images and creating audio and photo galleries.
• Making your website run faster
• Adding a shopping cart/PayPal feature.
• And more

500₪+ VAT

About the Instructor:

Baruch Mackler is a web designer and developer with over 13 years experience focusing on small to medium sized business and their needs. He works with clients to develop marketing and web options from the point of inception to its successful completion. Prior to building his own business, he worked and collaborated with some of the top designers in the field while at the creative department at Ogilvy in Washington DC. Baruch works with many studios as principle designer developing web and print collateral.
Specialties: Photoshop, Flash, interactive design, web design, CD ROM development, HTML, troubleshooting, non profit work, budgeting, branding and identity and teaching.

To register or for more information, please write to seminars@writepoint.com or call 02-571-6668.

WritePoint’s technical writing training program offers a unique and innovative curriculum, unparalleled in the field. We’ve been offering our signature course since 2005. With hundreds of our graduates currently employed as technical writers and documentation managers in Israel, WritePoint’s proven track record can work for you too.

Announcing our 20^th and 21st  technical writing course:

The Summer 2012 Intensive Term:

Classes begin Sunday, June 3 (online) and Sunday, July 1 (in-person).

WritePoint’s winning, industry-recognized course is often imitated but never duplicated.

Misrad HaKlita offers reimbursements  for eligible new olim.

We screen all of our prospective students, to make sure they are a good match for what we’re offering and that they have a reasonable chance of getting work. WritePoint’s next free, no-obligation orientation sessions for prospective technical writers are:

Wed, Apr 18 from 3:00-5:00 PM

Sun, Apr 22 at 7:00 PM (live, online)

Wed, May 9 from 10:00AM -12:00N

Our free, no-obligation information sessions are for prospective students who wish to learn more about the field of technical writing, employment options, WritePoint’s training course and take a brief diagnostic test and interview with the instructor. Please email Marcia Chiger (marcia@writepoint.com) to reserve a space for the orientation session.

For more information, write to seminars@writepoint.com

Monday, April 16

9:30 AM – 5 PM

7 hours

Learn the basic elements of using WordPress to build websites and blogs, the WordPress dashboard, overview of plug-ins and more.

Overview of WordPress – industry, uses, evolution, competition, pros and cons
Step-by-Step Hosting – Fantastico vs. manual installation
Dashboard Overview
Navigation and Creating Menus
Pages and Posts
Widgets
Best Plugins That Every WordPress Site Must Have
Essential WordPress Modifications
Graphics and WordPress
World of Themes – premium vs free
Editing Themes
Banner Graphics
Social Media Plugins and RSS Feeds
Advertising/Google Adsense
The Power of WordPress/ Google and SEO Integration
WordPress Forms
Backups and Recoveries
Resources

500₪+ VAT

About the Instructor Baruch Mackler:

You can now watch the recording of the event and see how Doc-To-Help brings single-sourcing capabilities to MS Word. You’ll see how you can keep authoring in MS Word, apply conditional text, reuse content, and produce multiple outputs (including PDF, online help, chm, and mobile help) in a few clicks.

Easy Single-sourcing with Doc-To-Help 2012 from ComponentOne on Vimeo.

Please do your research before signing up for any course. We have been teaching technical writing for more than 7 years (we are currently in the midst of our 18th and 19th courses: one in our fully-equipped training center and one being offered online for remote students), translation for more than 5 years taught by well-known and respected translators, marketing communications, social media for many years, and much more.

We have had people contact us complaining about new courses that have popped up in the last few days, last few months even a bit more. Many promise you savings, a free laptop, etc. We can only encourage you to research before signing up.

Please, be smart. Get the name of the instructor and research carefully. Has this person been teaching or are they just trying to fill a classroom at your expense? Is this person respected in the field in which they are now offering to educate you?

Find out their track record (we’ll be happy to show you ours). Check out the facilities and how they evaluate your chances of gaining employment. Go to a company that knows its strengths in the market and has helped others find employment. Speak to their graduate students! Ask questions. If someone offers you a cheap course . . . that only means you are throwing out less money if, as a result of the course, you are not able to get a job.

Attempts have been made to duplicate our classes (and many of the policies we began in the field) by a number of other “institutions” – we hope you’ll come to us to show you the difference.

We’ll show you how to use Doc-To-Help’s powerful single-sourcing features to take MS Word documents and create:

• Mobile Help output for smartphones and devices
• Web-based outputs for hosting on websites, knowledgebases, or SharePoint
• Localized Right-To-Left web outputs without coding or post-production
• Compiled Help files, such as Microsoft Help Viewer or HTML Help (CHM file)
• Press-ready manuals and PDFs
• Intuitive customization options for your outputs that make single-sourcing easy

Some of this functionality is new in 2012, but all Doc-To-Help’s features have their foundation in ease of use, quality outputs, and manageable workflows.

The webinar will take place on Wednesday, February 29, at 4:00pm Israel time.

To register, please go here: https://www2.gotomeeting.com/register/765854130

Looking forward to seeing you online!

Social media tools have become a mainstay of business advertising and promotion. On the other hand, they represent significant risk to personal privacy, ethical boundaries and time demands. This course is designed for those of us who need to use these tools for businesses and will teach you how to decide which tools are appropriate for your purposes, how to deal intelligently with social media in business and how to keep yourself safe and within your personal ethical boundaries online.

This series includes in-depth discussions of the four most popular social media tools – Facebook, LinkedIn, Twitter and blogging, plus a complimentary capstone session on creating a social media plan for your business.  The series is presented with a special emphasis on using these tools safely, appropriately and with specific attention to privacy issues.

Through case studies and with experienced instructors, you will learn how each tool differs from the others, what each tool is best used for, how to ensure your privacy online, how to integrate social media tools for increased impact and more.

Kishor members are eligible for a 10% discount on the full series (360NIS instead of 400 NIS).

Session 1: Safely Putting the Power of Facebook to Work for your Business

As of December 2010, there were 350 million people on Facebook.  By using selected Facebook features intelligently, users can learn to harness the power of this network to promote their product or business without compromising their privacy.
Wed, May 16, 2012 7-9 PM
100 ₪
Instructor: Rivkah Lambert Adler, Ph.D., Director of Training at WritePoint

Session 2: Profiting from Twitter (Without Using Your Real Name)

250,000,000 (a quarter of a billion) messages are sent on Twitter each day. Twitter allows users to reach incredible numbers of people with their message while remaining completely anonymous and avoiding halachic pitfalls.
Wed, May 23, 2012 7-9 PM
100 ₪
Instructor: Paula R. Stern, CEO of WritePoint

Session 3: LinkedIn: The Safe, Professional Network

LinkedIn is the safest, most professional networking site on the internet. LinkedIn has 135+ million members and is growing by one million new members a week.  Learn how this site, designed exclusively for professional networking, can help you expand your business network safely.
Wed, May 30, 2012 7-9 PM
100 ₪
Instructor: Rivkah Lambert Adler, Ph.D., Director of Training at WritePoint

Session 4: Sharing Your Expertise Through Blogging

Think of a blog as an online feature magazine, focused on a single subject (e.g. kosher cooking, parenting, investing, current events, crafts, health and wellness, etc.).  Blogs provide a platform for sharing your business expertise with others, enhancing your professional reputation and inviting interaction with your clients.  There are over 156 million blogs in existence. This session will teach you how to stay on topic and professional in the increasingly laconic blogging world.
Wed, Jun 6, 2012 7-9 PM
100 ₪
Instructor: Paula R. Stern, CEO of WritePoint

Session 5: Creating a Social Media Plan for Your Business

Prerequisite: attendance at all four previous sessions or familiarity with the four tools
This session is free for those who attended all four previous sessions.  In this session, we teach you to start with your own goals and decide whether social media can help you achieve them and, if so, which tools to use and how to use them safely.
Wed, Jun 13, 2012 7-9 PM
200 ₪
Instructors: Paula R. Stern, CEO of WritePoint and Rivkah Lambert Adler, Ph.D., Director of Training at WritePoint

All sessions are held in WritePoint’s training center in Har Hotzvim’s Hi-Tech Park in Jerusalem (9 Hartom – 2nd floor).  For more information, directions to our office and to register, please contact seminars@writepoint.com.