Crash Course in WordPress
Monday, March 19
9:30 AM – 5 PM
7 hours
Learn the basic elements of using WordPress to build websites and blogs, the WordPress dashboard, overview of plug-ins and more.
Instructor: Baruch Mackler. 500₪+ VAT
Safe Social Media for Business Women
January 17th, 2012 
RivkahA Safe Social Media for Business Women is being co-sponsored by Kishor and WritePoint.
Social media tools have become a mainstay of business advertising and promotion. On the other hand, they represent significant risk to personal privacy, ethical boundaries and time demands. This course is designed for those of us who need to use these tools for businesses and will teach you how to decide which tools are appropriate for your purposes, how to deal intelligently with social media in business and how to keep yourself safe and within your personal ethical boundaries online.
This series includes in-depth discussions of the four most popular social media tools – Facebook, LinkedIn, Twitter and blogging, plus a complimentary capstone session on creating a social media plan for your business. The series is presented with a special emphasis on using these tools safely, appropriately and with specific attention to privacy issues.
Through case studies and with experienced instructors, you will learn how each tool differs from the others, what each tool is best used for, how to ensure your privacy online, how to integrate social media tools for increased impact and more.
Kishor members are eligible for a 10% discount on the full series (360NIS instead of 400 NIS).
Session 1: Safely Putting the Power of Facebook to Work for your Business
As of December 2010, there were 350 million people on Facebook. By using selected Facebook features intelligently, users can learn to harness the power of this network to promote their product or business without compromising their privacy.
Wed, Feb 1, 2012 7-9 PM
100 ₪
Instructor: Rivkah Lambert Adler, Ph.D., Director of Training at WritePoint
Session 2: Profiting from Twitter (Without Using Your Real Name)
250,000,000 (a quarter of a billion) messages are sent on Twitter each day. Twitter allows users to reach incredible numbers of people with their message while remaining completely anonymous and avoiding halachic pitfalls.
Wed, Feb 8, 2012 7-9 PM
100 ₪
Instructor: Paula R. Stern, CEO of WritePoint
Session 3: LinkedIn: The Safe, Professional Network
LinkedIn is the safest, most professional networking site on the internet. LinkedIn has 135+ million members and is growing by one million new members a week. Learn how this site, designed exclusively for professional networking, can help you expand your business network safely.
Wed, Feb 15, 2012 7-9 PM
100 ₪
Instructor: Rivkah Lambert Adler, Ph.D., Director of Training at WritePoint
Session 4: Sharing Your Expertise Through Blogging
Think of a blog as an online feature magazine, focused on a single subject (e.g. kosher cooking, parenting, investing, current events, crafts, health and wellness, etc.). Blogs provide a platform for sharing your business expertise with others, enhancing your professional reputation and inviting interaction with your clients. There are over 156 million blogs in existence. This session will teach you how to stay on topic and professional in the increasingly laconic blogging world.
Wed, Feb 22, 2012 7-9 PM
100 ₪
Instructor: Paula R. Stern, CEO of WritePoint
Session 5: Creating a Social Media Plan for Your Business
Prerequisite: attendance at all four previous sessions or familiarity with the four tools
This session is free for those who attended all four previous sessions. In this session, we teach you to start with your own goals and decide whether social media can help you achieve them and, if so, which tools to use and how to use them safely.
Wed, Feb 29, 2012 7-9 PM
200 ₪
Instructors: Paula R. Stern, CEO of WritePoint and Rivkah Lambert Adler, Ph.D., Director of Training at WritePoint
All sessions are held in WritePoint’s training center in Har Hotzvim’s Hi-Tech Park in Jerusalem (9 Hartom – 2nd floor). For more information, directions to our office and to register, please contact seminars@writepoint.com.
Professional Development for Technical Writers
January 5th, 2012 admin WritePoint offers working technical writers many opportunities to add to or upgrade their professional skills. Below are details on upcoming courses in editing, RoboHelp, Indexing, FrameMaker, Social Media and Intro to Technologies, a unique course we developed. Several courses have special, discounted pricing.
Editing – Sun, January 29 – 9:30 AM – 2:30 PM
This module teaches how to improve your editing skills, overview of the editing process, doing substantive editing, common punctuation errors, fixing problems with layout, proofreading tips and rules, how to estimate time the editing process will take and more. Instructor: Paula R. Stern. Tuition: 500₪ + VAT
RoboHelp 9 – Tues, Feb 21, Sun, Feb 26 and Tues, Feb 28 – 9:30 AM-2:30 PM each day
Did you take a Technical Writing course that did not teach RoboHelp? Are you a professional who needs to learn this tool? Need to create an online help file? Have you been working with RoboHelp, but know that you need help working properly? Paula R. Stern, Israel’s only Adobe Community Professional, and world-renowned RoboHelp expert will be teaching RoboHelp. Drawing on her extensive experience with RoboHelp, Paula will be demonstrating the proper way to work with it, and how to use it as a time-saving tool in the documentation process. Instructor: Paula R. Stern. Special offer on tuition: 1200₪+ VAT (normally 1900₪)
Indexing – Sunday, Mar 4 - 9:30 AM – 2:30 PM
An overview of indexing as a key to giving readers access to the vital information in your document. Though geared to technical documents, the indexing principles can be applied to any document, for any purpose or level of user. What needs to be indexed? How do you index a document? What are the requirements? How long should it take, etc.? How do you decide what goes in an index and what does not. The seminar covers printed and online documentation, and teaches how to create an index using Microsoft Word. Instructor: Paula R. Stern. Tuition: 500₪ + VAT
FrameMaker 10 – Sun, Mar 11, Tues, Mar 13, Sun, Mar 18 and Tues, Mar 20 – 9:30 AM – 2:30 PM each day
Did you take a Technical Writing course that did not teach FrameMaker? Are you a professional who needs to learn this tool? Probably one of the best tools for documentation, it has the reputation for being difficult to learn. Our four-session course will teach you the ins and outs of this amazing tool, and allow you to begin working in it with confidence. This course is open to all, but students are expected to be effective users of Microsoft Word. Instructor: Lazer Stern. Special offer on tuition: 1500₪+ VAT (normally 2300₪)
Social Media – Sun, Mar 25 – 9:30 AM-2:30 PM
Twitter, LinkedIn, Facebook, blogs, Google+ and BranchOut. This introductory course describes each of these social media tools and demonstrates their use. Included is an exercise in establishing a social media campaign to promote an individual, business, non-profit or social cause in an effective manner. This introductory course is open to anyone with an interest in Social Media. Instructor: Dr. Rivkah Lambert Adler. Tuition: 250₪ + VAT
Introduction to Technologies – Sun, Apr 22, Tues, Apr 24, Sun, Apr 29 and Tues, May 1 – 9:30 AM – 2:30 PM each day
For new technical writers and those who trained as technical writers someplace other than at WritePoint, this series introduces basic terminology and concepts of the industries where technical writers most often work, including green tech, telecommunications, electronics, networking and more. Instructor: Lazer Stern. Special offer on tuition: 600₪+ VAT
All courses are held in WritePoint’s training center in Har Hotzvim’s Hi-Tech Park in Jerusalem (9 Hartom – 2nd floor). For more information, directions to our office and to register, please contact seminars@writepoint.com
Learn Marketing Communications (MarCom) with WritePoint
November 23rd, 2011 RivkahA MARCOM (Marketing Communications)
Wednesdays 5-8 PM
March 14 – August 8, 2012
60 hours
WritePoint’s MARCOM Communications Course is an intuitive, modular, easy-to-follow course laying the basic groundwork of Marketing Communication – providing a basis for moving into other communication fields, including internet, advertising, MARCOM support, publishing etc. Students will benefit from a modular approach to learning that offers case studies, real life experiences by the instructor, and assignments that help students gain hands-on knowledge while building an impressive and meaningful portfolio of examples. Students can elect to take the full course or sign up for specific modules for their particular needs.Lead teacher is Larry Butchins, assisted by members of the WritePoint staff. 6800 NIS + VAT. Contact seminars@writepoint.com for more information or to register.
Introduction to Translation Course plus Advanced Modules in Legal, Medical and Technical Translation
November 22nd, 2011 RivkahA INTRODUCTION TO TRANSLATION
Mondays and Wednesdays 9:30 AM-1:30 PM
Feb 6 – Mar 21, 2012
52 hours
This course is ideal for someone looking to work from home or to work with an existing translation agency. In addition to the aspects of running a home translation business, we cover how to find work as a translator. Ideal candidates have a high level of Hebrew comprehension and mother-tongue English. This course may also be suitable for those who wish to translate from English to Hebrew and even other languages because it focuses on many of the more general skills you need to work in this industry. Includes an 8-hour mini-course on Microsoft Word. 3500 NIS + VAT. Contact seminars@writepoint.com for more information or to register.
LEGAL TRANSLATION MODULE
Mondays, 9:30 AM – 1:30 PM
Mar 26, Apr 16, Apr 23 and Apr 30
16 hours
Translation of Hebrew to English legal texts. Designed for people with MT English and high-level Hebrew. Some translation background recommended. Legal background helpful but not required. Instructor: Michael Prawer. 950₪ plus VAT. Contact seminars@writepoint.com for more information or to register.
MEDICAL TRANSLATION MODULE
Wednesday, 9:30 AM – 1:30 PM
March 28, April 18 and April 25
12 hours
Translation of Hebrew to English medical texts. Designed for people with MT English and high-level Hebrew. Some translation background recommended. Medical background helpful but not required. Instructor: Leah Aharoni. 725₪ plus VAT. Contact seminars@writepoint.com for more information or to register.
TECHNICAL TRANSLATION MODULE
Wednesday, May 2 and Monday, May 7
9:30 AM – 1:30 PM
8 hours
Translation of Hebrew to English technical documentation. Designed for people with MT English and high-level Hebrew. Some translation background recommended. Technical background helpful but not required. Instructor: Paula R. Stern. 500₪ plus VAT.
Contact seminars@writepoint.com for more information on any of these options or to register.
Affordable Basic Web Design Course in Jerusalem
November 22nd, 2011 RivkahA BASIC WEB DESIGN
Mondays 6-9 PM
Feb 6, 2012 – Jun 25, 2012
57 hours
This web design course will introduce the students to basic foundations of design and programming for the web. We cover three industry standards for web design, Photoshop, Dreamweaver and Flash. The course covers the beginning stages of conceptualization until the end stages of a functioning and usable website. Along the way we will be discussing various important industry topics, including freelancing, trends, technologies, resources, styles, technologies and what the future holds. The most affordable course in basic web design in Jerusalem! Instructor: Baruch Mackler. 3800₪+ VAT. Contact seminars@writepoint.com for more information or to register.
Learn SEO (Search Engine Optimization) with WritePoint
November 21st, 2011 RivkahA SEO (Search Engine Optimization)
Tuesdays, 5-8 PM
Jan 10-Feb 7, 2012
15 hours
Search Engine Optimization (SEO) is a methodology for placing your web site in the top of search engine results page. If done properly, an SEO can become an effective marketing tool that helps you attract more visitors to your web site and promote your business. Join us at the SEO and Internet Marketing course and you’ll learn how to:
- Define your goals to properly build your SEO strategy
- Create content that will increase your exposure in search results
- Optimize Flash web sites
- Integrate your activity in social media strategy into your SEO strategy
- Measure results and adjust your SEO strategy
- and much more
The course will be taught by Alex Masycheff. Alex is an entrepreneur and marketing professional with more than 10 years experience in building Internet campaigns for launching new products and promoting businesses. Alex is a regular lecturer of the joint program organized by the Golda Meir International Training Center, UN, and Ministry of Foreign Affairs for entrepreneurs. As a part of this program, Alex conducts workshops dedicated to using social media and SEO tools for business development. 1100₪ + VAT Contact seminars@writepoint.com for more information or to register.
Winter 2012 Technical Writing Training – 2 Options
November 21st, 2011 RivkahA TECHNICAL WRITING
IN JERUSALEM
begins January 8, 2012
Sundays and Tuesdays 9:30 AM-2:30 PM
Taught at WritePoint’s training center in Har Hotzvim’s Hi-Tech Park in Jerusalem
ONLINE
begins January 8, 2012
Sundays and Tuesdays 6-9 PM
Our full technical writing course, taught live, online. The same presentations, the same number of hours and the same access to feedback and mentoring. Participate from the comfort of your own home or office. Best for those who live too far from Jerusalem to travel to our training center.
This is our signature course, the only course of its kind recognized by the Ministry of Industry, Trade, and Commerce. WritePoint’s technical writing course sets the industry standard in Israel. Learn the skills that you need to become a professional Technical Writer.
Tuition for the full 150 hour course is 10,000 NIS. Olim who have been in the country fewer than 10 years are eligible for partial reimbursement through Misrad haKlita. There is a 1000 NIS registration fee and we accept up to 3 payments.
Orientation
WritePoint’s next free, no-obligation orientation session for prospective technical writers is:
Mon, Jan 2, 2012 from 10:00 AM-12:00 N
Our no-obligation orientation is held in our training center in Har Hotzvim’s Hi-Tech Park in Jerusalem (9 Hartom – 2nd floor). At the orientation session, prospective students have a chance to hear about the field of technical writing, employment options, WritePoint’s training course and take a brief diagnostic test and interview with the instructor.
To reserve a space for orientation or for more details, please email seminars@writepoint.com.
WritePoint’s Late Fall and Early Winter Training Schedule
September 26th, 2011 RivkahA WritePoint’s current training schedule is chock-full of opportunities to enhance professional skills. We train new writers and offer specialized training for those already working as professional writers. We offer full-length courses to comprehensively train you to work in Israel and we enable professionals and entry-level writers to enhance current skills by taking individual modules that concentrate on teaching specific skills.
Announcing new courses in: Basic Web Design, Legal Translation, MarCom Writing, Management Skills for Documentation Managers, WordPress and more.
All courses meet in our Training Center on Har Hotzvim in Jerusalem. Our Training Center is served by: Egged Jerusalem lines 40, 56, 64, 67, 71 and 72, Egged 417 from Beit Shemesh, Egged 277 from Shoham-Modi’im Junction-Elad, Egged 402 from Bnei Brak-Givat Shmuel, Egged 424 from Rehovot, Egged 426 from Petach Tikva and Velio/Connex 110 from Modi’in.
For more information on any of our courses, contact us at seminars@writepoint.com
Here’s what’s coming up at WritePoint for the rest of Fall and early Winter 2011.
Advanced Word Skills I
Monday, October 3
9:30 AM – 2:30 PM
5 hours
Working with Templates (creating, applying, modifying), building a table of contents, working with cross references, and more.
Instructor: Paula R. Stern. 750₪plus VAT
Advanced Word Skills II
Wednesday, October 5
9:30 AM – 2:30 PM
5 hours
Recording macros, using fields, sequential numbering, page setup options, section breaks.
Instructor: Paula R. Stern. 750₪plus VAT
Basic Web Design
Monday 6-9 PM – October 31, 2011 – March 12, 2012
57 hours
Optional 1-day extension in WordPress
This web design course will introduce the students to basic foundations of design and programming for the web. We cover three industry standards for web design, Photoshop, Dreamweaver and Flash. The course covers the beginning stages of conceptualization until the end stages of a functioning and usable website. Along the way we will be discussing various important industry topics, including freelancing, trends, technologies, resources, styles, technologies and what the future holds. The most affordable course in basic web design in Jerusalem!
Instructor: Baruch Mackler. 3800₪+ VAT
Crash Course in WordPress
Monday, March 19
9:30 AM – 5 PM
7 hours
Learn the basic elements of using WordPress to build websites and blogs, the WordPress dashboard, overview of plug-ins and more.
Instructor: Baruch Mackler. 500₪+ VAT
Editing
Thursday, October 6
9:30 AM – 2:30 PM
5 hours
This module teaches how to improve your editing skills, overview of the editing process, doing substantive editing, common punctuation errors, fixing problems with layout, proofreading tips and rules, how to estimate time the editing process will take and more.
Instructor: Paula R. Stern. 500₪ plus VAT
Effective Training
Thursday, November 3
9:30 AM – 2:30 PM
5 hours
Creating training materials for your company – defining a training program, how to use PowerPoint effectively as well as an introduction (what they can do and why you might use them) to other tools on the market.
Instructor: Paula R. Stern. 500₪ plus VAT
FrameMaker 10
Thursday, November 17, Monday, November 21, Wednesday, November 23 and Thursday, November 24
9:30 AM – 2:30 PM
20 hours
Did you take a Technical Writing course that did not teach FrameMaker? Are you a professional who needs to learn this tool? Probably one of the best tools for documentation, it has the reputation for being difficult to learn. Our multi-session course will teach you the ins and outs of this amazing tool, and allow you to begin working in it with confidence. This course is open to all, but students are expected to be effective users of Microsoft Word.
Instructor: Lazer Stern. 2300₪+ VAT
Flare 7
Sunday, Nov 20 and Tuesday, Nov 22
9:30 AM – 5 PM
15 hours
MadCap Flare is a content authoring tool used by technical writers and documentation specialists to create, manage and publish content for print and online use. This intensive training is designed for working technical writers and documentation managers.
Instructor: Paula R. Stern. 1900₪+ VAT.
Indexing
Monday, November 28
9:30 AM – 2:30 PM
5 hours
An overview of indexing as a key to giving readers access to the vital information in your document. Though geared to technical documents, the indexing principles can be applied to any document, for any purpose or level of user. What needs to be indexed? How do you index a document? What are the requirements? How long should it take, etc.? How do you decide what goes in an index and what does not. The seminar covers printed and online documentation, and teaches how to create an index using Microsoft Word. Instructor: Paula R. Stern. 500₪ plus VAT
Management Skills for Documentation Managers
Thursday, November 3 – December 1 – 4-6 PM
10 hours
Designed for recently promoted documentation managers without extensive management experience. Topics include: defining your style as a supervisor, building your team, effective public speaking, project management and more.
Instructors: Dr. Rivkah Lambert Adler and Paula R. Stern. 1500₪ plus VAT
Legal Translation
Sunday, November 6, 13, 20 and 27 9:30 AM – 1:00 PM
14 hours
Translation of Hebrew to English legal texts. Designed for people with MT English and high-level Hebrew. Some translation background recommended. Legal background helpful but not required.
Instructor: Michael Prawer. 950₪ plus VAT
MarCom Writing: Brochures, Press Releases, Copywriting, Web, White Papers and more.
Wednesday 5-8 PM – November 9, 16 and 23
9 hours
Learn how to write – and how NOT to write. Examine the various types of documents you will be expected to produce. We’ll go through the various techniques and styles and how to construct a document, depending on what type of document you are working on. Examine the differences between technical writing, marketing writing, corporate writing, promotional writing and writing web content. Practical exercises with various types of documentation.
Instructor: Larry Butchins. 1000₪+ VAT
MarCom Relationships
Wednesday, 5-8 PM – November 30 and December 7
6 hours
PR, Investor Relations, Community Relations, Media Relations
Media Relations, including how to handle the media and how to be interview for print/TV/radio. What is a Corporate Image? What is PR? Managing corporate identity, investor relations and community relations.
Instructor: Larry Butchins. 700₪+ VAT
MarCom Presentations: The Theatre of Business
Wednesday, 5-8 PM – December 14
3 hours
Covering the basics of this mission-critical aspect of business.
This lecture is a three-act play:
- Act One – Some basic concepts, the philosophical and strategic issues of presentations – objective of a presentation and audience analysis.
- Act Two – Planning and structuring your presentation. Writing your script or story, practical issues reading graphics, layout, animation – and some new technology, including Prezi software.
- Act Three – Performance…rehearsing, learning your script, how to appear in front of an audience, practical tips and strategies
Instructor: Larry Butchins. 350₪+ VAT
RoboHelp 9
Thursday, November 10, Monday, November 14 and Wednesday, November 16
9:30 AM-2:30 PM
15 hours
Did you take a Technical Writing course that did not teach RoboHelp? Are you a professional who needs to learn this tool? Need to create an online help file? Have you been working with RoboHelp, but know that you need help working properly? Paula R. Stern, Israel’s only Adobe Community Professional, and world-renowned RoboHelp expert will be teaching RoboHelp. Drawing on her extensive experience with RoboHelp, Paula will be demonstrating the proper way to work with it, and how to use it as a time-saving tool in the documentation process.
Instructor: Paula R. Stern. 1900₪+ VAT.
Resumes and Interview Skills
Monday, November 7
9:30 AM – 2:30 PM
5 hours
When a company gets dozens, if not hundreds of resumes in response to a single ad, you have to make sure that yours is one that stands out and gets attention from HR. What works? What should you not put on your resume? How important is the cover letter? And once you get the interview, how should you answer questions? What type of questions should you expect? This course will provide you with the tools needed to make your resume more effective, and make you more confident in interviews.
Instructor: Dr. Rivkah Lambert Adler. 250₪+ VAT.
Social Media
Wednesday, November 9
9:30 AM-2:30 PM
5 hours
Twitter, LinkedIn, Facebook, blogs but also Google+ and BranchOut. This introductory course describes each of these social media tools and demonstrates their use. Included is an exercise in establishing a social media campaign to promote an individual, business, non-profit or social cause in an effective manner. This introductory course is open to anyone with an interest in Social Media.
Instructor: Dr. Rivkah Lambert Adler. 250₪ + VAT
An Independent Study of AuthorIT vs. Flare
September 7th, 2011 Paula Stern We’ve been working with Flare since it was first released and have helped several companies move to Flare either by using the application to create their documentation, porting their documentation for them, or by training them. We recently received this document comparing Flare to AuthorIT and received permission to reproduce it here.
In the next few posts, we’ll be reprinting this analysis as it compares these two help authoring tools.
Overview
This document highlights the advantages and disadvantages of two authoring tools—AuthorIT and Flare. As per our requirement, these two tools were identified as the candidates that [company name removed] can use as the authoring tool for Technical Publications. In this document, MadCap refers to the organization that has developed Flare. This document highlights the following points:
- Feature wise comparison
- Projects already implemented in AuthorIT
- Advantages of Flare over AuthorIT
- Cost Impact
- Training Requirements
- Long term benefits
- Current gaps in AuthorIT as an authoring tool and its areas of improvement
- ‘Live’ Case Study
- Conclusion
Stay-tuned for each section…
