WritePoint Marketing Communications Seminar Series

- Meeting once a week on Sunday evening 18:00-20:30

This series is designed for people who want to enter the marketing communications field. It includes 18 sessions that cover a comprehensive range of topics that provide all of the theories and strategies, tools and techniques a marketing communicator needs for successfully marketing any product or service.

The series is presented by industry-leading writers and consultants who are veterans in the Israeli marketplace.

Subjects to be covered include:

• Finding your way in the marketplace
• Facts you need to know before beginning to write copy
• The marketing brief
• The writing process
• MS Word for business people and professionals
• Elements of good copy
• The marketing toolbox
• Writing brochures, annual reports, corporate profiles, PR material, etc.
• Writing for fundraising
• Writing white papers
• Marketing positioning
• Designing marketing materials
• Marketing your Website to the World (with Jacob Richman)
• And much more...

Cost of individual sessions: $60 plus VAT

Cost of the 18 session course: NIS 3,780 including VAT

Location: WritePoint Training Center

Advanced registration required. To register or for more information, write to seminars@writepoint.com.